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HOLIDAY GIFT CARDS
PRINT DESIGN · LETTERING
Gift cards were designed, printed, and produced for the 2019 holiday season, and are also used across digital marketing.
TJMAXX GIFT CARDS
For brand specific TJMaxx gift cards, the ask was to lean into
bold typography, our brand color red, and an overall festive feel.
CROSS-BRAND GIFT CARDS
Our marketing partners requested exploring two versions of a multi-brand gift card design. One rooted in the brand colors of the five brands, and one more elevated version that didn't lean specifically into any one of our brands. The gift card that was chosen for all brands was a combination of both: featuring my lettering in sophisticated gold foil, surrounded by a wreath made up of elements representing each brand.
